Are You Selling Yourself Short? Use Power Words in Your Messaging!

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I worked with a really talented guy who I thought would never leave the company we worked for … not because he didn’t want to leave … he did. I thought he would never leave because he sold himself so short in his resume, no one would hire him.

He didn’t want to overstate his qualifications, so instead he painted a picture to prospective employers that he wasn’t as good as he really was.

I encouraged him to use power words in his resume and to take ownership of his many successes.

Instead of writing in his resume, “I helped edit magazine articles.” I encouraged him to write something like, “Managed the award-winning editorial content of Blank magazine, the flagship publication of XYZ Company, the largest magazine publisher in the world.” Both statements were true, but the revised version captured the essence of his important contributions.

It’s also important to include quantifiable statements about the contributions you have made in your positions. Such statements could include how your efforts:
• increased sales or donations by XX dollars or percent.
• brought about XX percent or dollars in cost savings due to improved processes.
• trained XX number of employees in a new program, which resulted in a XX percent increase in customer satisfaction, etc.

How can power words and quantifiable statements about your contributions improve your job-application messaging?

They help you sell yourself well and help you get a job!

Bill Rohlfing is a subject matter expert in interviewing techniques and an active member of SPN's Interview Committee. Bill has 20 plus years of experience as a manufacturing accounting manager.

Kristine Marck is a blog editor and a member of the SPN Computer Committee. Kris has 20 plus years in the Managed Care industry, with a focus on negotiations, and project and contract management.